10Four is a strategy and design office based in Canada.
We collaborate with early-stage ventures and established companies at critical moments — clarifying their unique value and building brand platforms for the long run.
Branding is decisions. It's every decision, really; the product features, the price, the team you hire, the way the phone gets answered.
Each decision you make either adds to what your company stands for, or slowly erodes it away.
The best brands have a clear sense of who they are, who they serve, and what they exist to do. The brands that win work over time to make decisions that consistently build their reputation and maintain trust.
It's that simple, and it's that complicated.
How we work
We prefer to work as collaborators — acting as the strategic partner and creative lead within projects. Our best work happens in smaller, focused teams where strategy and execution stay close together, and where we can stay involved in the work and decision-making over time.
Abilities
Strategy · Positioning · Naming · Brand Architecture · Messaging and Tone of Voice · Visual Identity · Creative and Art Direction · Writing · Campaigns · Digital and Websites · eCommerce · Systems and Automations · Content · Photography and Video · Environments and Signage
Services
We work in one of three ways:
v0 Series
Fixed-scope products for early-stage companies
v0 Audit
v0 Name
v0 Strategy
v0 Brand Kit
v0 Coach
v0 services have set pricing and timeframes — designed to deliver a solid foundation and keep forward momentum.
Project Engagements
Defined work with a clear start and a clean finish in two modes:
Brand
Strategy
Naming
Visual Identity
Build
Websites
GTM and Activation
Digital workflows and Automations
Content and Publishing
Ongoing Leadership and Advisory
Brand leadership and creative direction embedded in a leadership team
Ongoing relationships allow us to offer a consistent point of view as opportunities emerge and decisions are made over time. From there we can act as an embedded resource to internal team members and contracted creative partners.
Select Clients
Teal Electrification Systems · Cushman & Wakefield · Ethnomet Health · Co.Labs · Stoke Motor Co. · Edmonton Economic Development Corporation (now Explore Edmonton) · EPIC Investment Services · Shift Development · Red Brick Developments · Panache Ventures · Natural Fibre Technologies · newStudio Architecture (now part of Dialog) · Health Co-Management · City of Edmonton
Case Study
Teal Electrification Systems
Branding and go-to-market support for a clean tech venture redefining its category.
Testimonial
10Four has been instrumental in shaping Teal's brand and marketing. Their ability to translate intricate details into straightforward, customer-friendly content has been key to our success.
Soheil Akbari, Founder & CEO
Teal Electrification Systems