10Four is a strategy and design office based in Canada. Led by Brandon Webber, we collaborate with early-stage ventures and established companies at critical moments — clarifying value and building brand platforms for the long run.
Branding is decisions. Every decision. The product, the price, the hire, the way the phone gets answered — each one adds to what a company stands for, or slowly takes away from it.
The brands that win start with a clear sense of who they are — and work to maintain that point of view as they grow.
How we work
Rather than consultants, we work as collaborators — a strategic partner and creative lead alongside clients and within projects. Our best work happens in smaller, focused teams where strategy and execution stay close together, and where we stay involved in work and decision-making over time.
Abilities
Strategy · Positioning · Naming · Brand Architecture · Messaging and Tone of Voice · Visual Identity · Creative and Art Direction · Writing · Campaigns · Digital and Websites · eCommerce · Systems and Automations · Content · Photography and Video · Environments and Signage
Services
We work in one of three ways:
v0 Series
Fixed-scope products for early-stage companies
v0 Audit
v0 Name
v0 Strategy
v0 Brand Kit
v0 Coach
v0 services have set pricing and timeframes — designed to deliver a solid foundation and keep forward momentum.
Project Engagements
Defined work with a clear start and a clean finish in two modes:
Brand
Strategy
Naming
Visual Identity
Build
Websites
GTM and Activation
Digital workflows and Automations
Content and Publishing
Ongoing Leadership and Advisory
Brand leadership and creative direction embedded in a leadership team
Offering a consistent POV as opportunities emerge and decisions are made over time. Providing strategic and creative direction — resourcing internal teams and guiding contracted creative partners.
Select Clients
Edmonton Economic Development Corporation (now Explore Edmonton) · EPIC Investment Services · Red Brick Developments · Panache Ventures · Natural Fibre Technologies · Starland County · newStudio Architecture (now part of Dialog) · Shift Development · Health Co- Management · Co.Labs · Teal Electrification Systems · City of Edmonton
Case Study
Teal Electrification Systems
Branding and go-to-market support for a clean tech venture redefining its category.
Testimonial
10Four has been instrumental in shaping Teal's brand and marketing. Their ability to translate intricate details into straightforward, customer-friendly content has been key to our success.
Soheil Akbari, Founder & CEO
Teal Electrification Systems